How to Improve Customer Retention
What you will learn from the webinar recording
Are you looking for efficient strategies how to improve retention rates and reduce customer churn? Do you wonder how to predict the lifetime value of your customers? In this webinar, our business consultants, Karel Zitny and Jan Razek, will guide you through the analytic steps for improving retention strategies for different industries, including e-commerce and financial services.
Watch our webinar recording to learn how to influence customer retention. We are talking about:
Customer matching to get a single customer view considering the omnichannel environment
Predicting customer lifetime value
Predicting customers' propensity to churn
Customer segments and micro-segments for efficient targeting, pricing, and risk management purposes
Improving customer retention and reducing customer churn
And also, why the test & learn approach is essential.