Customer Analytics Services

Leverage technology to meet today’s modern business and regulatory requirements. We help clients to realize the powerful potential from their extensive databases. We work with our clients to solve their most complex data handling issues via delivering strategy and implementation solutions from a business and technology perspective.

Our customer analytics services will help you gain a single customer view and make business decisions about customer acquisition and retention.

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Client-focused services

We tailor the services to your exact business or data challenges, always aiming to deliver value at speed.

Data assessment

Understanding the status of your customer data opens new possibilities for data-driven decisions that can dramatically improve the customer experience.

Data curation

We amplify the value of data across all use cases from reporting to analytics and data science. We strive to make data accessible even for non-technical consumers.

Analytics and data science

Make your key business decisions data-driven by applying our state-of-the-art customer analytics services using machine learning.

Your customized way to the top with Simplity

  1. 1We help to define the goal you want to reach.
  2. 2We compare the current status to your objective.
  3. 3We set out possible routes to achieve quick wins.
  4. 4Achieve individual milestones with business value.
  5. 5Together we reach your final goal, step by step, in manageable iterations.

Data
assessment

Evaluate the status quo of your data and identify areas of improvement by comparing the as-is situation with your desired target-state descriptions per dimension or data service. We will define quick wins to achieve improvements in a short period of time. We provide recommendations based on knowledge and best practices applied in business. Such an evaluation will identify gaps you need to fill to provide your customers with personalized omnichannel experiences.

Clear Roadmap

Based on the initial assessment and your target solution, we will provide a clear roadmap breaking down the overall target.

Clear Roadmap

Based on the initial assessment and your target solution, we will provide a clear roadmap breaking down the overall target into manageable project steps, each already creating its own business benefit. Recommended steps are based on our expert knowledge and best practices applied in business. Learn more in our recent blog post

Architecture Assessment

We provide strategic planning, design, and tool expertise to our clients to achieve a modern data architecture.

Architecture Assessment

We provide strategic planning, design, and tool expertise to our clients to achieve a modern data architecture.

Nowadays, your data architecture has to be aligned with business processes, and also needs to keep up with business growth and evolve with technological innovations. Your data architecture needs to be continuously managed, enhanced, and audited. For this reason, data governance needs to be adopted to ensure that enterprise data architecture is designed and implemented correctly.

Clear Roadmap

Based on the initial assessment and your target solution, we will provide a clear roadmap breaking down the overall target.

Architecture Assessment

We provide strategic planning, design, and tool expertise to our clients to achieve a modern data architecture.
Data
curation

In today’s competitive environment, businesses seek innovative and powerful ways to leverage technology to meet today’s modern business and regulatory requirements. Simplity’s IT professionals help clients to realize the powerful potential from their extensive databases. All the tasks from reading, validating, cleansing, and correcting data to integration and reporting are wrapped up in separate processes.

BI Reports

Integrated data becomes tangible and actionable when presented in well-defined, structured, and formatted reports and dashboards, tailored for the respective audience.

BI Reports

Integrated data becomes tangible and actionable when presented in well-defined, structured, and formatted reports and dashboards, tailored for the respective audience. We create predefined reports within an environment that enables business self-service and ad-hoc reporting.

Data Preparation and Integration

Before advanced analytics or reporting can be applied, your data needs to be brought into the right shape and form.

Data Preparation and Integration

Before advanced analytics or reporting can be applied, your data needs to be brought into the right shape and form.

We focus on thorough data preparation including cleaning, reformatting, or correcting of data, and combining data sets to enrich data. Within data integration, we combine and consolidate data from various different sources into a single, unified view, based on the agreed target solution.

Customer Matching

We facilitate the creation of master customer records called a single customer view or 360-degree customer view.

Customer Matching

We facilitate the creation of master customer records. Such collections of all your customer data are called a single customer view or 360-degree customer view. Based on this unified profile, you can track all customer touchpoints into a single record. Our customer matching services typically include consolidation of data, or removing duplicities for improved efficiency, enhanced data, and improved integrity of your database.

Reference Data Management

Link all your critical data to a common point of reference. Minimize data duplication and synchronization. Reduce infrastructure costs.

Reference Data Management

Link all your critical data to a common point of reference. Minimize data duplication and synchronization. Reduce unnecessarily high infrastructure costs caused by data scattered over various systems. Standardize your data by relating them to company-wide agreed business domain values. Solid data is paramount for reviewing the past – product activity, interaction history, recent product reviews, and campaign activity – in order to understand better the present – active /dormant customers – to influence the future – customer churn, cross-sell opportunity, and next campaign performance. We have delivered numerous projects using our own Accurity Reference as well as other solutions (e.g., Informatica).

Data Quality

Data profiling and cleansing, paired with reports and dashboards, supported by our Accurity Quality software.

Data Quality

Data profiling and cleansing, paired with reports and dashboards, supported by our Accurity Quality module.

The ability of companies to manage their data efficiently has become the key to success on the market. Low-quality data results in the inability to utilize the data and leads to poor decisions based on that data. Businesses are challenged with larger data volumes as well as heightened complexity of the data processed. This places new demands on the correct settings for systems producing and administering data.

At Simplity, we have the ability to define the methodology for setting the data governance model – required roles, responsibilities, and principles of data ownership, in addition to defining the required levels of data quality as well as the measures needed to meet those requirements. In addition to defining and measuring data quality indicators, Simplity is also experienced in leading Data Quality improvement initiatives, and developing operative and managerial Data Quality reports and dashboards, supported by the Accurity Quality module.

Data Stewardship

Define clear ownership of your data and make data quality improvements part of your daily business.

Data Stewardship

Define clear ownership of your data and make data quality improvements part of your daily business. Enhance the understanding of your data, define clear targets, and monitor their behavior. Implement the necessary processes to constantly improve the way you deal with your data.

IT Support & Maintenance

Simplity can help you refine or tune your data warehouse configuration to comply with changing demands.

IT Support & Maintenance

Simplity can help you refine or tune your data warehouse configuration to comply with changing demands, whether they are business-driven, which may require design and data structure changes, or technical refinements to provide the best performance.

We provide comprehensive data warehouse support on different platforms such as Oracle, Teradata, and the MS SQL server. Simplity’s maintenance solutions include services such as SLA management and go-live support.

Infrastructure Optimization, DevOps

Simplity ensures improved performance and a more efficient and secure information technology (IT) infrastructure for your data warehouse.

Infrastructure Optimization, DevOps

By optimizing processes and technology usage, Simplity ensures improved performance and a more efficient and secure information technology (IT) infrastructure for your data warehouse.

Simplity also offers cloud-based solutions and Infrastructure as a Service (IaaS) so far as is feasible, given the respective legal and technical constraints.

BI Reports

Integrated data becomes tangible and actionable when presented in well-defined, structured, and formatted reports and dashboards, tailored for the respective audience.

Data Preparation and Integration

Before advanced analytics or reporting can be applied, your data needs to be brought into the right shape and form.

Customer Matching

We facilitate the creation of master customer records called a single customer view or 360-degree customer view.

Reference Data Management

Link all your critical data to a common point of reference. Minimize data duplication and synchronization. Reduce infrastructure costs.

Data Quality

Data profiling and cleansing, paired with reports and dashboards, supported by our Accurity Quality software.

Data Stewardship

Define clear ownership of your data and make data quality improvements part of your daily business.

IT Support & Maintenance

Simplity can help you refine or tune your data warehouse configuration to comply with changing demands.

Infrastructure Optimization, DevOps

Simplity ensures improved performance and a more efficient and secure information technology (IT) infrastructure for your data warehouse.
Analytics
and data science

We assist our clients to confidently navigate business goals to increase revenues, reduce customer churn, and make full use of their customer data. Simplity offers an expert analyst and data scientist team using descriptive, predictive, and prescriptive analytics and machine learning to ensure our clients meet their KPIs.

Recommender

Enhance your customer experience by recommending personalized offers of products that your clients want to see and buy.

Recommender

Enhance your customer experience by recommending personalized offers of products that your clients want to see and buy.

We provide tailored product suggestions based on predictive and prescriptive analytics using artificial intelligence. By deploying in your e-shop, you can achieve higher cross-selling and upselling.

Look-alike Modelling

We leverage machine learning to enable you to extend the reach of your campaigns and increase the engagement rate.

Look-alike Modelling

We leverage machine learning to combine customer preferences and behavior to identify potential customers that act like your target audience. This will enable you to extend the reach of your campaigns and increase the engagement rate.

Market Basket Analysis

Get insights on what products are purchased together for increased cross-selling and up-selling or expansions of brand categories.

Market Basket Analysis

Get insights on what products are purchased together for increased cross-selling and up-selling or expansions of brand categories in your e-shop.

The outcomes of our analysis will help you with more efficient sales promotions, loyalty programs, store design, and discount plans.

CLTV, Retention, and Churn

Predictions of customer lifetime value (CLTV). Analysis of customer churn and customer churn rates and improvements to loyalty programs.

CLTV, Retention, and Churn

Predictions of customer lifetime value (CLV, CLTV or LTV) are crucial for businesses to estimate their net profit in the future. Customer churn and customer churn rates are key metrics for businesses because the cost of retaining an existing customer is much lower than acquiring a new one. Identify your best clients and factors that make your customers loyal or make them leave.

Social Media Behavior

Social media are rich sources of data on interests, life events, and demands of your customers.

Social Media Behavior

Social media are rich sources of data on interests, life events, and demands of your customers.

By analyzing such data, you will be able to personalize your offering to your clients and have a better view of their potential engagement with your brand.

Also get valuable feedback on how your brand and products are received by your customers, identifying areas of improvement and services to focus on.

Life Events

Find correlations between your clients’ life events and their purchasing behavior.

Life Events

Find correlations between your clients’ life events and their purchasing behavior.

What opportunities do these life events bring to your business? How can you tailor your offering based on changing clients’ needs based on predictions from life events?

Customer Segmentation

Classify your customers based on machine learning outputs (e.g., predictive RFM Analysis) to identify your best clients.

Customer Segmentation

Classify your customers based on machine learning outputs (e.g., predictive RFM Analysis) to identify your best clients, identify actions needed to prevent attrition/ churn of your valuable clients, or target your campaigns efficiently on the segment of your customer base, which has the highest probability of responding well to such offers.

Customer Journey

Map customer touchpoints by making a list of when and how your clients engage with your brand.

Customer Journey

Describe the process of buying your product or services. Map customer touchpoints by making a list of when and how your clients engage with your brand. Uncover issues that lead to delays or steps in the process that are inefficient or not meeting the goals. Improve your customer experience based on these insights.

Recommender

Enhance your customer experience by recommending personalized offers of products that your clients want to see and buy.

Look-alike Modelling

We leverage machine learning to enable you to extend the reach of your campaigns and increase the engagement rate.

Market Basket Analysis

Get insights on what products are purchased together for increased cross-selling and up-selling or expansions of brand categories.

CLTV, Retention, and Churn

Predictions of customer lifetime value (CLTV). Analysis of customer churn and customer churn rates and improvements to loyalty programs.

Social Media Behavior

Social media are rich sources of data on interests, life events, and demands of your customers.

Life Events

Find correlations between your clients’ life events and their purchasing behavior.

Customer Segmentation

Classify your customers based on machine learning outputs (e.g., predictive RFM Analysis) to identify your best clients.

Customer Journey

Map customer touchpoints by making a list of when and how your clients engage with your brand.

How it works

We provide end-to-end project support when providing customer data analytics services to tackle your business challenges. From the initial problem definition, through first POC model to final model and implementation. On premise or in the cloud.

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How can we help you?

Tell us about your business or data challenge.

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